Madness Clings uses the animated text form to plant a catch phrase in peoples' minds. It is a self-contained, extended animated text composed of 50 images, having a duration of 2 minutes and 30 seconds. Upon completion it loops. Lacking a high-speed Internet connection, the animation defintely needs time to fully load and trigger. Even with a high-speed connection patience is required. Still, I believe the piece lies at the cutting edge of where the web is evolving graphically, and with a high-speed connection it should take at most 30 seconds or so to properly load and trigger. Also, I recommend using Firefox as your browser.